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Let Iceland foods ltd 2018 Christmas advert air on tv

Submitted on Saturday 10th November 2018

Rejected on Tuesday 13th November 2018

Current status: Rejected

Rejection code: irrelevant (see below for details)

Petition Action

Let Iceland foods ltd 2018 Christmas advert air on tv

Petition Details

Iceland’s created a lovely Christmas advert but it has been banned before it reached our tv screens, because of the message it sends to people.
Well it shouldn’t have been banned it is showing people what they are doing to the earth and the vulnerable animals with in it.


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This petition was rejected

The Government e-Petitions Team gave the following reason:

The decision was taken by Clearcast, who are a private organisation. They preclear adverts on behalf of broadcasters before they appear on television.

You can find their statement here:

www.clearcast.co.uk/blog/clearcasts-md-responds-to-coverage-of-their-decision-not-to-clear-the-iceland-ad/

Broadcast adverts are covered by the UK Code of Broadcast Advertising. The rules on political advertising are the responsibility of Ofcom, and not the UK Government or Parliament.

www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html

You could start a new petition calling for changes to the way advertising is regulated in the UK if that is something you would like to see happen.

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