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Prohibit emergency services operators engaging in 3rd party marketing activity

Submitted on Wednesday 28th July 2021

Rejected on Friday 30th July 2021

Current status: Rejected

Rejection code: no-action (see below for details)

Relevant Departments

Petition Action

Prohibit emergency services operators engaging in 3rd party marketing activity

Petition Details

It seems, from various reports, that many emergency services are engaging in marketing activity during an emergency call - specifically getting callers to download a third party commercial application on to their mobile phone. This is clearly against their primary objectives.

Additional Information

Whilst talking someone through steps to find a location may be sensible during a call, it is not appropriate to actually engage in marketing activity for a third party commercial company (such as talking someone through downloading an "app"). Location can be managed with many means (text a link, use network services, or a variety of simple web pages), and does not need downloading a commercial app. Marketing a third party commercial app should be banned.


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This petition was rejected

The Government e-Petitions Team gave the following reason:

Petitions need to call on the Government or Parliament to take a specific action.

We understand that you are concerned about people being advised to download a mobile application to identify their location, but in the situation you have described this appears to be a means of identify the location of a person who has contacted the emergency services, rather than a marketing service for the relevant application.

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