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Allow the Iceland advert to be aired on TV

Submitted on Sunday 11th November 2018

Rejected on Tuesday 13th November 2018

Current status: Rejected

Rejection code: irrelevant (see below for details)

Petition Action

Allow the Iceland advert to be aired on TV

Petition Details

The Iceland advert shows the devastating effect humans are having on the forests due to the excessive use of Palm Oil.
This advert provides a clear message what we humans are causing due to our excessive consumption to both the landscape and those that call the forest their homes.

Additional Information

We need to be accountable for the everlasting damage we are having on our world.


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This petition was rejected

The Government e-Petitions Team gave the following reason:

The decision was taken by Clearcast, who are a private organisation. They preclear adverts on behalf of broadcasters before they appear on television.

You can find their statement here:

www.clearcast.co.uk/blog/clearcasts-md-responds-to-coverage-of-their-decision-not-to-clear-the-iceland-ad/

Broadcast adverts are covered by the UK Code of Broadcast Advertising. The rules on political advertising are the responsibility of Ofcom, and not the UK Government or Parliament.

www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html

You could start a new petition calling for changes to the way advertising is regulated in the UK if that is something you would like to see happen.

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