Submitted on Thursday 24th March 2016
Rejected on Wednesday 30th March 2016
Current status: Rejected
Rejection code: irrelevant (see below for details)
Place expiration dates on TV adverts. No advert airs longer than 18 months!
Some adverts have been played in unlimited blocks for years and years.
When you have an advert air between all your programs on all channels for 5+ years, you see that corporate message thousands of times.
How does this effect public mental health? Is this tantamount to brainwashing?
Mars Inc are horrific offenders for this. Audrey Hepburn has been selling Galaxy since 2013. The Maltesers girls since 2006!
It can't be unreasonable to say if some Ad airs on UK TV, it can't be aired again after 18 months. You got your money's worth, the public deserve a break from it. Make a new one if you wish to continue to advertise.
Ofcom won't do anything unless there is legislation to follow. Make some legislation please.
You can't sign this petition because it was rejected. But you can still comment on it here at Repetition.me!
The Government e-Petitions Team gave the following reason:
The Government is not directly responsible for advertising. All forms of advertising in the UK are regulated by the Advertising Standards Authority (ASA), who impose the British Advertising Codes.
You can find out more about the ASA here:
www.asa.org.uk/
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