Submitted on Saturday 25th June 2016
Rejected on Friday 8th July 2016
Current status: Rejected
Rejection code: duplicate (see below for details)
Data quoted as facts in political ads must be supported by documentary evidence
The EU referendum campaign was marred by misleading presentation of data, most notably the "£350m a week paid to the EU" which the ONS publicly refuted. There should be a requirement that data presented as fact should be capable of objective verification, and this should be enforced independently.
The Code of Advertising Practice says "marketers must hold documentary evidence to prove all claims, whether direct or implied, that are capable of objective substantiation" and "no marketing communication should mislead, or be likely to mislead, by inaccuracy, ambiguity, exaggeration, omission or otherwise". The FCA requires adverts for financial products to be "clear, fair and not misleading". Similar rules should apply to political advertising where factual claims are being made.
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The Government e-Petitions Team gave the following reason:
There's already a petition about this issue. We cannot accept a new petition when we already have one about a very similar issue.
You are more likely to get action on this issue if you sign and share a single petition.
petition.parliament.uk/petitions/154617
18.225.72.161 Sat, 23 Nov 2024 06:42:31 +0000
