Ban airbrushing of models in all UK media and advertising

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Ban airbrushing of models in all UK media and advertising

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Airbrushed images give a false representation of beauty.
They encourage their target audience to aspire to something which is not real.
They play a major part in the unhealthy obsession of dieting and “thinness” in western culture.
This can and does lead to eating disorders and low self esteem in those who could otherwise contribute hugely to our society.

Let the UK become the leading nation in giving the next generation positive and healthy messages through the media. This is the first and crucial step.

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