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Scrap the Lynx 2012 advert

Submitted on Tuesday 8th November 2011

Rejected on Wednesday 21st June 2017

Current status: Rejected

Rejection code: irrelevant (see below for details)

Petition Action

Scrap the Lynx 2012 advert

Additional Information

The advert slogan is Happy End Of The World. Not only is it saying the world will end next year but it also shows a man building an ark! As someone who is already apprehensive about 2012 and a christian it disturbed me to see it blatantly advertised on TV! Thankfully my children did not see it but no doubt it will soon be picked up and passed around the schools. Do we really need another reason for our children to fear the world they live in? Here is a link to the advert, also viewer comments (most of which mirror my concerns) http://www.lynxeffect.com/uk/lynx-videos/LYNX_2012_AD


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This petition was rejected

The Government e-Petitions Team gave the following reason:

Advertising in the UK is controlled through a system of co-regulation and self-regulation, which is administered by the Advertising Standards Authority (ASA). This regulatory system is independent of Government and is ultimately responsible for setting the standards in advertising.

You may wish to complain to the ASA. You can write to them at Advertising Standards Authority, Mid City Place, 71 High Holborn, London, WC1V 6QT, telephone on 020 7492 2222 / 020 7242 8159 or visit their website at www.asa.org.uk

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