This petition was rejected

The Government e-Petitions Team gave the following reason:

Advertising in the UK is controlled through a system of co-regulation and self-regulation, which is administered by the Advertising Standards Authority (ASA). This regulatory system is independent of Government and is ultimately responsible for setting the standards in advertising.

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are the bodies responsible for writing and maintaining the advertising codes.

The ASA regulates advertising in all media and they ensure that advertisements, wherever they appear, comply, in full, with the requirements of the UK advertising codes – in particular that they are legal, decent, honest and truthful.

The ASA can be contacted at Advertising Standards Authority, Mid City Place, 71 High Holborn, London, WC1V 6QT, telephone on 020 7492 2222 / 020 7242 8159 or visit their website at www.asa.org.uk