Submitted on Friday 9th November 2018
Rejected on Tuesday 13th November 2018
Current status: Rejected
Rejection code: irrelevant (see below for details)
Unban the Iceland Christmas advert
The new Iceland Christmas advert has been banned from being broadcast in the UK by Clearcast, as it is deemed to be politically motivated. However, in actuality it is highlighting a very real issue that Orangutans are facing today. This is no different to a Charity raising awareness of a cause.
Clearcast, the body responsible for vetting ads, said it was in breach of rules laid out in the 2003 Communications Act. One of the laws stipulates that a promotional campaign is prohibited if it is "directed towards a political end".
"It was a film that Greenpeace made with the voiceover of Emma Thompson"
You can't sign this petition because it was rejected. But you can still comment on it here at Repetition.me!
The Government e-Petitions Team gave the following reason:
The decision was taken by Clearcast, who are a private organisation. They preclear adverts on behalf of broadcasters before they appear on television.
You can find their statement here:
www.clearcast.co.uk/blog/clearcasts-md-responds-to-coverage-of-their-decision-not-to-clear-the-iceland-ad/
Broadcast adverts are covered by the UK Code of Broadcast Advertising. The rules on political advertising are the responsibility of Ofcom, and not the UK Government or Parliament.
www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html
You could start a new petition calling for changes to the way advertising is regulated in the UK if that is something you would like to see happen.
18.188.108.54 Sun, 28 Apr 2024 06:57:55 +0100
