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Stop censorship of the new Iceland ad as it backs no political party.

Submitted on Saturday 10th November 2018

Rejected on Tuesday 13th November 2018

Current status: Rejected

Rejection code: irrelevant (see below for details)

Petition Action

Stop censorship of the new Iceland ad as it backs no political party.

Petition Details

The latest advertisement from Iceland depicting the destruction of the rainforest has been banned for being ‘too political’. However it does not back any political movements or parties. Instead shows how company’s are profiting on the destruction of rainforest for palm oil.


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This petition was rejected

The Government e-Petitions Team gave the following reason:

The decision was taken by Clearcast, who are a private organisation. They preclear adverts on behalf of broadcasters before they appear on television.

You can find their statement here:

www.clearcast.co.uk/blog/clearcasts-md-responds-to-coverage-of-their-decision-not-to-clear-the-iceland-ad/

Broadcast adverts are covered by the UK Code of Broadcast Advertising. The rules on political advertising are the responsibility of Ofcom, and not the UK Government or Parliament.

www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html

You could start a new petition calling for changes to the way advertising is regulated in the UK if that is something you would like to see happen.

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