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Release Iceland Christmas advert on UK television

Submitted on Friday 16th November 2018

Rejected on Tuesday 20th November 2018

Current status: Rejected

Rejection code: irrelevant (see below for details)

Petition Action

Release Iceland Christmas advert on UK television

Petition Details

Iceland recently released an advert based upon the environmental destruction caused by producing Palm Oil and the effect it has on habitat. The reason was that the advert was too political. If this was solid reasoning then majority of television and political debates should not be aired. Fact


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This petition was rejected

The Government e-Petitions Team gave the following reason:

The decision was taken by Clearcast, who are a private organisation. They preclear adverts on behalf of broadcasters before they appear on television.

You can find their statement here:

www.clearcast.co.uk/blog/clearcasts-md-responds-to-coverage-of-their-decision-not-to-clear-the-iceland-ad/

Broadcast adverts are covered by the UK Code of Broadcast Advertising. The rules on political advertising are the responsibility of Ofcom, and not the UK Government or Parliament.

www.asa.org.uk/codes-and-rulings/advertising-codes/broadcast-code.html

You could start a new petition calling for changes to the way advertising is regulated in the UK if that is something you would like to see happen.

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