Allow loyalty points on stage 1 infant milk

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Petition Action

Allow loyalty points on stage 1 infant milk

Petition Details

EU law prohibits retailers from discounting new baby formula milk and from offering coupons or points with loyalty schemes.

Additional Information

For many reasons some women cannot breast feed despite their desire to do so. This can be a heartbreaking realisation. To then be told that you don’t get loyalty points because the law states you should be breastfeeding is an additional kick in the guts. If the motivation to choose which method to feed your baby was financial, breastfeeding would win as its free! Ask the government to stop penilising mums who formula feed.

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