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Sofa King Unfairly Treated

Submitted on Thursday 1st March 2012

Rejected on Wednesday 21st June 2017

Current status: Rejected

Rejection code: irrelevant (see below for details)

Petition Action

Sofa King Unfairly Treated

Additional Information

As reported on the Daily Mail and BBC news websites, the Northampton based company Sofa King has had it's advertisments banned after nearly a decade of using them.

I feel that this is unjust and the decision by the ASA should be over-turned by the government.


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This petition was rejected

The Government e-Petitions Team gave the following reason:

Advertising in the UK is controlled through a system of co-regulation and self-regulation, which is administered by the Advertising Standards Authority (ASA). This regulatory system is independent of Government and is ultimately responsible for setting the standards in advertising.

The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are the bodies responsible for writing and maintaining the advertising codes.

The ASA regulates advertising in all media and they ensure that advertisements, wherever they appear, comply, in full, with the requirements of the UK advertising codes – in particular that they are legal, decent, honest and truthful.

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