Allow Gift Aid on charity donations made with loyalty points during COVID-19

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Petition Action

Allow Gift Aid on charity donations made with loyalty points during COVID-19

Petition Details

We request HMRC temporarily allow non-cash charity donations, made using loyalty points and rewards, to qualify for Gift Aid. This can increase the donation value by 25% (where the consumer is eligible).

Additional Information

As a result of COVID-19 many UK charities are experiencing a significant increase in demand. Meanwhile their ability to fundraise is in crisis with major events cancelled and cash donations in decline.

This short-term measure could encourage millions more consumers to fund charity donations using their loyalty points and rewards and increase the value of these donations by 25%. It may also encourage more brands to make charity donations a pivotal part of their programmes at this time.

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