Submitted on Monday 25th May 2020
Rejected on Monday 3rd August 2020
Current status: Rejected
Rejection code: irrelevant (see below for details)
Relevant Departments
Ban use of non-pregnant models to sell maternity clothing
During COVID, pregnant women are being forced to look online for representations of themselves. Pregnancy is a time of natural bodily change and the perception of what is normal is being negatively affected by the use of standard "fake bumps" on models who are not pregnant, impacting mental health.
There is no such thing as a "standard" bump and this is creating unrealistic beauty expectations, whilst retailers benefit from increased sales online from expectant mothers who are isolating. Pregnant models are also losing career opportunities in what should constitute maternity discrimination.
As a part of society that can no longer interact with other expectant mothers and is subsequently less visible, this adds to the mental health pressures of women during COVID and should be addressed.
You can't sign this petition because it was rejected. But you can still comment on it here at Repetition.me!
The Government e-Petitions Team gave the following reason:
Deciding what models to use is a matter for individual retailers, not the Government or House of Commons.
If you are concerned about how maternity clothes are being advertise, you may wish to contact the Advertising Standards Authority about this issue at: www.asa.org.uk/
3.15.25.32 Tue, 07 May 2024 03:41:01 +0100
