Improve Children’s Teeth by Mass Media Dental Health Adverts

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Improve Children’s Teeth by Mass Media Dental Health Adverts

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Dental decay is the most chronic prevalent disease of childhood yet it is completely preventable with the correct dental health messages.

Dental decay detrimentally impacts on a child’s general health, physical development, impacts on socialisation and leads to a reduction in general health, wellbeing and quality of life.

Three very simple key messages can help to prevent unnecessary suffering for children caused by dental decay.

The key messages are:

• Be aware of hidden sugars, dental decay is caused by sugar in food and drinks.

• Use the correct toothpaste to prevent decay- fluoride content should be 1450 ppm

• Spit don’t rinse! Leave the fluoride toothpaste in contact with the teeth for as long as possible.

A social marketing campaign incorporating mass media adverts in between children’s television programmes could significantly raise awareness of the simple steps that can be taken to reduce dental decay.

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