Ban the use of the message: "No artificial, flavourings or preservatives e.t.c"

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Ban the use of the message: "No artificial, flavourings or preservatives e.t.c"

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The message is seen quite a lot, that there are no artificial items in said food. This message is just plain wrong as, not all artificial flavourings are bad. While some natural flavourings (+ additives e.t.c.) have been seen to be 'bad' and can cause worse affects than an artificial one.

I would like the Government to take action over this message as suppliers use it for an advertising method, while it should be, "Contains no E120!" (E120 = External skeleton of a beetle crushed for red colouring) and more information to be produced about these chemicals.

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