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Regulate the marketing of electronic cigarettes

Submitted on Friday 6th December 2013

Rejected on Wednesday 21st June 2017

Current status: Rejected

Rejection code: duplicate (see below for details)

Petition Action

Regulate the marketing of electronic cigarettes

Additional Information

Electronic cigarettes are rising in popularity and it is widely accepted by many smokers that that they have been very effective in helping them to give up smoking 'normal' cigarettes.

However, the current trend is to market these as acceptable, safe and even sexy. This is a backwards step to reduce smoking.

Smoking should never be marketed as socially acceptable or 'sexy'.

The advertising of electronic cigarettes should be regulated as tightly as conventional cigarettes.


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This petition was rejected

The Government e-Petitions Team gave the following reason:

There's already a petition about this issue. We cannot accept a new petition when we already have one about a very similar issue.

You are more likely to get action on this issue if you sign and share a single petition.

Please see: proposal to tax e-cigarettes to the same level as regular tobacco products

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