Have your say on government e-petitions

Require all media platforms using targeted advertising to allow user preference

Submitted on Sunday 30th October 2022

Rejected on Monday 7th November 2022

Current status: Rejected

Rejection code: no-action (see below for details)

Petition Action

Require all media platforms using targeted advertising to allow user preference

Petition Details

Create legislation that requires any media platform that use targeted advertising to collect and respect users' wishes about the types of advertising they are shown. For example, gambling adverts may be morally offensive or detrimental to users' wellbeing, so it should be possible turn these off.

Additional Information

Media platforms, including both online platforms and television platforms, use algorithms to target advertising according to users' profiles. Currently, users have no control, other than to turn targeted advertising off (sometimes) or to change their usage habits. As targeting is based on algorithms to choose the type of advertising presented to users, it would be possible to collect users' preferences of the type of advertising they do not wish to see and apply them via the targeting algorithm.


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This petition was rejected

The Government e-Petitions Team gave the following reason:

Petitions need to call on the Government or Parliament to take a specific action.

We understand that you are concerned about the types of advertising people can be shown online, but we're not sure what options you want those hosting online adverts to be required to offer users.

You could start a new petition explaining clearly what you would like the Government or Parliament to do.

Have your say on this petition!

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