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Adverts on children’s app’s should be age appropriate

Submitted on Sunday 25th December 2022

Rejected on Thursday 12th January 2023

Current status: Rejected

Rejection code: irrelevant (see below for details)

Petition Action

Adverts on children’s app’s should be age appropriate

Petition Details

Adverts should have to be age appropriate on children’s apps, such as games, videos etc and this should be enforced

Additional Information

I was recently playing on an ipad game with my 3 year old nephew and he constantly had apps advertised that showed nudity and were for games that are shown as 18+, despite the app him played being for 3+


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This petition was rejected

The Government e-Petitions Team gave the following reason:

There are already rules that ban age inappropriate ads being targeted at children and young people under 18: www.asa.org.uk/static/72a4e889-1657-43e9-bf6ac0157fa2f72c/Age-restricted-ads-online-2021-guidance.pdf

The Advertising Standards Agency is responsible for enforcing these rules. If you would like to complain about an advert you have seen, you can find out how to do so here: www.asa.org.uk/make-a-complaint.html

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