Licence to use the name 'British'

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Licence to use the name 'British'

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Recently, 'British Petroleum' embarrassed our nation with their disaster in America.

'British Gas' currently have a 39% Customer Satisfaction Rating from a 'Which?' survey.

I would like the government to licence the use of the name 'British' in company names to ensure that any company using it, provides a world class service that reflects traditional British qualities.

Quality of service should be measurable with pre-defined parameters that companies must meet before they are allowed to use OUR good name.

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