Food Packaging: List the ingredients, instead of using the term "natural flavouring"

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Food Packaging: List the ingredients, instead of using the term "natural flavouring"

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The UK Food Law definition of natural flavour http://www.legislation.gov.uk/uksi/1994/1486/regulation/3/made

A person can be allergic, intolerant or simply dislike (by preference) any individual ingredient or a combination of ingredients within this broad definition.

The term "Natural Flavouring" makes it a struggle to find food that is safe to eat on an everyday basis, is useless in decision making processes and causes confusion among the public (especially as 'natural' implies 'healthy'). Ultimately this prevents informed choice.

As the constituent ingredients are not clearly defined, they cannot be adequately avoided.
Symptoms resulting from consumption of these foods can range from the uncomfortable to anaphylaxis (which can lead to death).

In short, we should know what is in our food.

We request that the term "Natural flavouring" on food packaging is used solely in conjuction with a full list of the ingredients included in the product.

Thank you

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