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Introduce a law for mandatory visible disclosure marks on AI-generated media

Submitted on Thursday 15th January 2026

Rejected on Wednesday 4th February 2026

Current status: Rejected

Rejection code: duplicate (see below for details)

Petition Action

Introduce a law for mandatory visible disclosure marks on AI-generated media

Petition Details

Introduce legislation requiring all AI-generated images and videos to carry a clear, visible label embedded in the content. The label should remain visible when shared across platforms, helping the public identify AI-generated media and improving transparency, trust and online safety.

Additional Information

AI-generated images and videos are being used to harass, humiliate and impersonate people. This harm has been linked to young people taking their own lives and is an urgent safeguarding issue for children, adults and society. Clear labelling would help prevent harm and protect everyone.
While we wait for corporations to act responsibly we are all at risk and our government has the power to protect us. The time is NOW!


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This petition was rejected

The Government e-Petitions Team gave the following reason:

There's already a petition about this issue. We cannot accept a new petition when we already have one about a very similar issue.

You are more likely to get action on this issue if you sign and share a single petition.

You may wish to sign the following petitions, which call for similar action:

Require generative AI watermarks & ban using people’s likeness without consent
petition.parliament.uk/petitions/736690

Mandate labelling of Al-generated videos in metadata and online
petition.parliament.uk/petitions/747437

Ban personal use of AI and require AI watermarks
petition.parliament.uk/petitions/747429

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